Our ideals are based on the values of SWETZ SOUND. By sticking to our values, we have fulfilled our commitment to philosophy.

Passion
We are passionate about everything we do. Our passion is the root cause of the magical experience customers experience when using Bang & Olufsen products.

Pride
We are proud to break the barriers to product performance and set new standards. We are proud of everything we do, which also ensures that we can continue to create amazing experiences for our customers.
adhere to
We insist on the pursuit of excellence and our commitment to creating healthy, sustainable businesses. We are adhering to this insistence through unremitting attention and turning our initial pursuit into a firm determination for our customers to achieve a magical experience.